GANT is inspired by a simple yet powerful philosophy: “Never stop learning.”

The story of the GANT shirt is a story that is deeply rooted in authenticity, quality and American tradition. GANT was founded in 1949 by Bernard Gantmacher, a talented tailor who immigrated from Ukraine to the United States in the early 20th century. After developing his sewing skills, Gantmacher began creating shirts that set new standards in menswear.

The GANT shirt was never just a piece of clothing. It was a symbol of attention to detail and innovation. Some of the shirt’s most iconic details – such as the signature button-down collar, the box pleat for comfort, the locker loop for easy hanging – became benchmarks in menswear. These elements, innovative for their time, are still a trademark of the brand.

GANT has never limited itself to creating simply well-tailored shirts. Instead, it has emphasized timeless elegance and the connection of classic aesthetics with the needs of the modern man. As the brand evolved, its shirts became popular with Ivy League students, thus establishing the association of its name with preppy style.

Today, the GANT shirt remains a timeless choice, carrying with it the entire history and philosophy of the brand: to offer high-quality clothing that balances practicality with elegance. It is a garment that represents the timelessness, tradition and freshness of American fashion, always remaining relevant and up-to-date.