“The name is as good as the restaurant,” says Leonid Shutov, when asked how he came to name his own restaurant. It’s hard to argue – London’s food scene is full of quirky pop-ups where, more ofthen than not, the names can be far more exciting than the food itself.
The name, the Russian restaurateur says, was a joke between him and his then-business partner, Richard Howarth, who affectionately referred to Shutov as Bob. “The story we made up was about a restaurant owned by a Russian and an Englishman. The Russian, called Bob, owns two-thirds and therefore requires his name to appear twice,” he laughs. “But the whole point was that the name is irrelevant – it’s about its delivery. We just wanted something that clearly would never be done by anyone with financial ambitions and just people who want to have a quirky, yet simple restaurant.”
And so Bob Bob Ricard was born. If you haven’t visited the Soho restaurant yet, you’ll have at least seen its “press for champagne” button pop up on your Instagram feed. One press of the button and the waiter will appear to fill your glass with a sparkling wine of your choice.
Modeled after the Orient Express, the restaurant on Upper St James Street is famous for its OTT design, with gilded dining tables, marble tables and booths clad in royal blue leather – all inspired by the Orient Express. The menu offers British comfort food, or as Shutov puts it, “dishes you want to eat until the last bite” and an impressive selection of sparkling wines.