The founder and creative director of the fashion house Casablanca, Charaf Tajer, is known for supporting cultural values through the design of sportswear, having portrayed a vision of Nigeria at Paris Fashion Week in October 2023. Tajer debuts in the Spring/Summer 2024 campaign, building on his ‘Day of Victory’ series, propelling West Africa into the future.

Thus, history is rewritten through mystical representations of the Golden Age of African cinema from the mid-1900s.

Racing-inspired tops and tight mesh dresses race against time on fast motorbikes, riding towards the colorful horizon. Casablanca’s sensual women wear heart-shaped bras and glittering mini dresses, while the Parisian brand’s lively scenes indulge in contemporary dance and battle it out for the prize.

Photos Courtesy of Casablanca