A hat is made up of two key parts that define its character and style: the crown and the brim. The crown, which sits at the top, is where the hat meets the head, and comes in a range of shapes and proportions that add unique personality to the piece. Surrounding the crown, the brim stretches outwards, its width carefully chosen to suit the style it is designed to embody. Together, the crown and brim form a harmonious silhouette, with every detail enhancing the hat’s distinctive charm.

SUPERDUPER hats was founded in Florence in 2011, and it emerged from a period of creative experimentation and a strong desire to create. Within two years, the company was gaining industry recognition for its fresh take on an artisanal heritage. In 2013, the brand won the Who is on Next award; Award in the Men’s category, with a special mention in the Women’s category. Today, SUPERDUPER has matured into a global brand that can be found all over the world.

By 2019, SUPERDUPER transformed its operations and relocated to the historic and fully renovated “MANIFATTURA TABACCHI” in Florence. This move deepened its roots in the city’s artisanal scene and allowed for refined and expanded operations. As a result, the brand significantly increased its market share and reach, establishing itself as a luxury lifestyle brand made in Italy, known worldwide for the authenticity of its products.

Photos Courtesy of superduperhats.com