On Thursday night, amid the smattering of Christmas displays lighting up Fifth Avenue, Louis Vuitton unveiled something that far surpassed the magic of any old holiday window—a whole store. While its landmark Fifth Avenue flagship undergoes a multi-year renovation (and is currently encased in stories-high Louis Vuitton trunks instead of scaffolding), the Maison has opened up a temporary spot just around the corner on 57th Street. But this is not some ephemeral pop-up shop built to dispense Neverfull bags and Nicolas Ghesquière’s latest ready-to-wear offerings until the flagship is back up and running. This is a temple, created in the eye of the almighty shopping gods.
With its official opening on Friday, November 15, the location becomes the largest Louis Vuitton space in the United States. The five-story structure features an immense amount of retail space, enough to show-off not only the quintessential LV trunks, but also an exclusive capsule collection, a café, and a chocolate shop. One can spend a whole day in there, trying on clothes, picking out new luggage, and furnishing a home.
In the sky-high atrium of the first floor sits four sculptures by Shohei Shigematsu, a partner of the New York-based architectural firm OMA. Courrier Lozine 90 trunks ascend 16 meters toward the ceiling, zigzagging and twisting their way up in a gravity-defying display.
Louis Vuitton has always been in touch with its history, and in this new space, the brand has room to truly celebrate its most exciting moments.
Photos Courtesy of LOUIS VUITTON