Loro Piana’s new Fall-Winter 24/25 campaign, photographed by Mario Sorrenti in Scotland, celebrates the maison’s 100 years in the fashion business.

The Fall/Winter 2024-2025 collection highlights the exceptional materials used by the house: Baby Cashmere, Vicuña, Cashmere, Sopra Visso, Pecora Nera and Cheviot. Characteristic details such as the fiori di cardo (or thistle) and the House’s iconic motifs feature in the atmospheric campaign where the landscapes and hues of Scottish nature serve as the perfect backdrop for a collection that could be described as an extraordinary journey into the heritage of hundred years of the house, a journey in fabrics and shapes, in know-how and craftsmanship that honors the unique course of one hundred years of Loro Piana.

Set in both the magnificent Scottish countryside and an 18th century Scottish castle, the campaign oozes luxury. Models Anok Yai, Bibi Breslin, Angelina Kendall, Leon Dame and Woosang Kim embody characters who return to the family home to spend time together and are pictured in groups or individually, against the backdrop of the castle, in the library or outside, resulting in portraits that exude warmth and perfection which is further enhanced by the rich textures and lines of the clothes, the versatility of the accessories and the colors that blend seamlessly with the setting.

Photos by Mario Sorrenti