At 2,008 metres above sea level, the vertiginous Courchevel Altiport is home to the highest runway in Europe – a mountain-top dropping off point for the one per centers who want to disembark their private jets straight onto the slopes (literally – the airport sits directly next to one of the French ski resort’s main runs).

On Saturday evening, Moncler turned the landing strip into a runway of an altogether different kind, presenting its latest Grenoble collection – the Italian outerwear brand’s technically-focussed offshoot – in a blockbuster show which was no doubt an appeal to the Altiport’s exclusive passenger list, should they be in the market for new skiwear.

Like in St Moritz, the runway show was the culmination of a long weekend of activities for the guest list, who spent Saturday morning in Courchevel’s Trois Vallées, whether skiing, snowboarding or snowshoeing their way up or down the slopes (alongside the celebrity clientele, attendees included friends of the label and a handful of international press flown in from around the world). Later that evening – after the requisite aprés-ski – guests were driven up to the Altiport for the show itself, which, befitting the Grenoble line’s mountaintop roots, took place amid an impromptu flurry of snow.

Photos Courtesy of Moncler