In the heart of the Dolomites, the Italian fashion brand Paul & Shark is making its presence felt, leaving its mark on the historic ski resort of Cortina this winter. Entitled ‘Paul & Shark Takes Cortina’, a miniature winter universe is created to celebrate ski wear and outdoor city outfits.

In 2026, Cortina will host the Winter Olympics, and the Alpine town has already been transformed for the occasion.

Against the backdrop of the snow-covered landscape, white and gold sharks – combined with the brand’s signature shade of blue – adorn the exterior of the chalet and also appear inside, on placemats, coasters, napkins, cushions and blankets.

Added to the above is an installation in the form of a huge ski mask framing the panoramic view of the Dolomites.

Officially launching on December 7, 2023, the Paul & Shark takeover will open with an après-ski party in the mountains and an in-store event.

Photos Courtesy of Paul & Shark