At a time when London’s Savile Row was synonymous with masculine elegance, an innovative Italian, Gaetano Savini, put his country on the local fashion map once and for all. From his first men’s fashion show at the Palazzo Pitti in Florence in 1952 to the eclectic craftsmanship still visible in today’s designs, Savini is one of the most important fashion designers of the 20th century.

And the illustrated book Gaetano Savini: The Man who was Brioni by Assouline is a celebration of the legacy of the accomplished designer and visionary. Showcasing the innovative cuts, bold colors and ‘psychedelic’ patterns that led to the ‘Peacock Revolution’ of the 60s, in addition to striking images you’ll find sketches and newspaper articles explaining how this man became a legend. Along with personal letters, photographs and anecdotes from the great heiress and his daughter, this volume details the great influence of the brand, also known as “the Dior of men’s fashion”.

Courtesy of Assouline